Of all Newsquest's ill-starred deicisions in recent years, plunging into the wacky world of the Scottish media is, potentially at least, the most disastrous.
They tried a cost-cutting drive after buying the Glasgow Herald which, hilariously, resulted in them giving a pay-off to national award winner who subsequently ended up at The Times.
Now - after a not entirely unpredictable slump in sales, they're asking for tips on how to make another £3 million in savings. When even Newsquest bosses run out of asset-stripping ideas, you know they're in trouble. Get those for sale signs up before it's too late!